{"id":23418,"date":"2016-11-07T11:43:14","date_gmt":"2016-11-07T10:43:14","guid":{"rendered":"https:\/\/www.eroski.es\/eu\/?page_id=23418"},"modified":"2016-11-09T12:36:12","modified_gmt":"2016-11-09T11:36:12","slug":"zurekin-merkataritza-ereduaren-hedapena-bizkortu-dugu","status":"publish","type":"page","link":"https:\/\/www.eroski.es\/eu\/zurekin-merkataritza-ereduaren-hedapena-bizkortu-dugu\/","title":{"rendered":"Dendak"},"content":{"rendered":"

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<\/span>Dendak<\/h2>\r\n\t\t\t\t
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\u00abZurekin\u00bb merkataritza-ereduaren hedapena bizkortu dugu<\/span><\/h2>\n<\/div>\n<\/div>\n

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\u2022 <\/strong><\/span>EROSKIk 1.829 saltokik osatutako merkataritza-sarea du<\/strong>; horietako 1.361 elikaduraren alorrekoak dira, eta 468 dibertsifikazio-negozioetakoak.<\/span><\/div>\n<\/div>\n<\/div>\n
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\u2022<\/strong> Denda-sarearen birmoldaketa EROSKI taldeko establezimenduen % 27ra heldu da dagoeneko<\/strong>.<\/span><\/p>\n

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\u2022 <\/strong>Guztira, belaunaldi berriko 387 denda ditugu<\/strong>: \u00abZurekin\u00bb merkataritza-eredu berrira eraldatutako 16 hipermerkatu eta 371 supermerkatu; horietatik 166 EROSKIren bereizgarriarekin, 159 denda CAPRABOren bereizgarriarekin Katalunian eta 46 denda FAMILIA bereizgarriarekin Galizian.<\/span><\/p>\n

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\u2022 <\/strong>\u00abZurekin\u00bb merkataritza-eredu berrira eraldatutako denden salmentak % 7 igo dira<\/strong>.<\/span><\/p>\n

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\u2022 <\/strong>2015ean 99 denda ireki ditugu, <\/strong>gehienak supermerkatu frankiziadunak, Galizian FAMILIA denda bat ireki dugu eta FORUM SPORT kirol-materialeko 4 denda berri ere ireki ditugu. FORUM SPORT kirol-materialeko 4 denda berri ere ireki ditugu.<\/span><\/p>\n

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\u2022 <\/strong>Tarragonan lehen supermerkatu frankiziaduna <\/strong>ireki dugu.<\/span><\/p>\n

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\u2022 <\/strong>Frankizia-sarearen salmentak % 20 hazi dira <\/strong>, irekitako denda berriei eta \u00abzurekin\u00bb negozio-eredu berriari esker.<\/span><\/p>\n

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\u2022 <\/strong>\u201cClick&Collect\u201d.Merkataritza elektronikoa ere aurrera<\/strong>: salmentak % 12 handitu dira \u00abClick&Drive\u00bb eta \u00abClick&Collect\u00bb zerbitzu berriek lagunduta.\u00a0<\/span><\/p>\n<\/div>\n

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Denda-sarea \u00abzurekin\u00bb merkataritza-eredu berrira aldatzeko prozesua bizkortzen jarraitu dugu. 2015ean, 387raino heldu da belaunaldi berriko denden kopurua. Horrek dugun elikagaien banaketa-sarearen % 27 suposatzen du.<\/p>\n

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Birmoldaketa gehienak merkatu-kuota esanguratsuagoa dugun eremuetan egin dira eta gure gaitasunak asko handitzen ari gara sinergia garrantzitsuekin. Gure denda propioen sarearen zati handiena hartzen duen eremua da: Kantauri isurialde guztia eta penintsularen ipar-ekialdea, Galiziatik Kataluniaraino eta Balear Uharteetaraino.<\/p>\n

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Gainerako lurraldeetan, denda frankiziadunen garapena sustatu dugu. Horiek zabaltzeko lehentasunezko eremuak dira Andaluzia, Madril, Gaztela-Mantxa, Extremadura eta penintsula ekialdea. Zehazkiago, Andaluzian zabaldu ziren denda gehien 2015ean, 21 supermerkatu frankiziadun berrirekin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]

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\r\n\r\n\t\t\t\t\t\t\t\t\t\t\tMerkataritzasareko Zuzendari Nagusiaren gutuna<\/strong> <\/a>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t

2015ean amaitutzat eman ditugu 2012an definitutako plan estrategikoan elikagaien merkataritza-sarea saneatzeko hasi genituen operazioak. Egon nahi genuen lekuan gaude orain.<\/p>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t

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\r\n\r\n\t\t\t\t\t\t\t\t\t\t\tMerkataritza-sarea sendotzea<\/strong><\/a>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t

\u00abZurekin\u00bb merkataritza-ereduaren oinarria identitate kooperatiboa da, eta horrek EROSKIren merkataritza-politiken garapen-esparrua definitzen du, errotik desberdina den eredu batera hurbiltzen joateko.<\/p>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t

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\r\n\r\n\t\t\t\t\t\t\t\t\t\t\tFrankizia sarea hedatzea<\/strong><\/a>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t

Denda frankiziadunen sarea hedatzeko erritmoa bizkortu dugu 2015ean: 94 establezimendu zabaldu dira, 15 milioi euroko inbertsioa eginda, eta 664 lanpostu berri sortu dira.<\/p>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t

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\r\n\r\n\t\t\t\t\t\t\t\t\t\t\tAurrerapausoak kanal anitzeko proposamenean<\/strong><\/a>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t

Online salmentak % 12 baino gehiago hazi dira 2015ean. Hainbat arrazoik azaltzen dute igoera hori: EROSKI Club Bazkide Bezeroen oinarri handiagoa; eskaintza zabalagoa (10.000 baino gehiago dagoeneko), kontsumitzaileari aukeratzeko askatasun handiagoa emanez; eta dagoeneko 17 urte dituen online salmentetan bildu dugun eskarmentua.<\/p>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t

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\r\n\r\n\t\t\t\t\t\t\t\t\t\t\tDibertsifikazio-negozioak<\/strong><\/a>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t

EROSKI Bidaiak agentziak 166 bulegoko sarea du, webguneaz gain. Gainera, enpresa-bidaiak eta kongresuak antolatzen espezializatuta dauden 28 bulegok osatutako sail bat ere badu, TRAVEL AIR izenekoa.<\/p>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t

\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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